Finding, Obtaining and Retaining Customers

Strategy & Implementation

Implemented Marketing Plan for Electronics Firm that Contributed to Growth

A specialty electronics company aspired to expand its presence in the medical device market.  Through market research, analysis,
and strategic planning, Marketing 360 developed a marketing plan to strengthen the company’s position and to generate leads.
Marketing 360 worked with the client to create new brochures, newsletters, sales slicks, industry articles, mail pieces and trade show
programs. The company experienced a significant growth rate over the last five years that the programs have been in place.


Developed Plan for Technology Company’s Academic Relations Program

A technology company wanted to develop an academic relations program to accomplish multiple goals.  Marketing 360 aided the
client in developing an Academic Relations Program that increased the client’s visibility with academic researchers, brought projects
to the client, and provided students exposure to new technologies and career opportunities.  The program was well received by the
academic community and a new employee was hired to manage it.


Created Marketing Program to Sell Services of New Teambuilding Website

An executive team building company was developing a subscription teambuilding website for a new target market and needed
marketing direction. Marketing 360 researched the current market, facilitated sales and marketing planning, helped produce and
present the written plan, and assisted in implementing some of the marketing activities. In a competitive market, the company
learned of new opportunities and gained a more systematic approach to help them achieve their goals.


Worked with Benefits Company to Develop a Market Presence

A benefits and human resources firm turned to Marketing 360 when it wanted to formalize and expand its marketing.  Marketing 360
researched, developed and implemented a new marketing plan for the company.  Some components included direct mail, a new
PowerPoint presentation, updated website, exhibit and speaking opportunities. In an industry that is highly competitive the company
was able to create a brand identity and raise awareness in the markets they served.


Researched and Obtained Market Data and Created Direct Marketing Program for Distributor

A distributor wanted to expand into new markets but had limited resources. Marketing 360 researched new industries to target,
facilitated a direct marketing program, produced a mailer, a telemarketing script and trained a new hire.  As a small guy in a big pond,
the distributor had new markets to pursue and had a system in place, which they could execute.


Guided Accounting Firm through New Identity and Relocation

Managed all marketing related activities for a regional accounting firm’s new identity and relocation.  Marketing 360 managed the
updating of all literature, stationery, and website.   Worked side by side with a graphic designer to create a new logo, write additional
brochure copy, and lead the redesign of the brochure.  Completed the project on time and on budget and the client has the new
updated look it desired.